It’s time to make 3D TVs a new thing

3D TVs, ride So turbulent was the wave of popularity of 3D theatrical releases and the supposed 3D media future, simultaneously that several publications declared 2010 the “Year of 3D TV”.

That lasted about four years. By 2015, 3D TVs were a fading fad, and by 2017, LG and Sony were no longer making them at all. At that point, 3D TVs had become synonymous with the Microsoft Zune and Betamax, decent ideas being tossed out in the court of public opinion and doomed to be derided as failures.

What went wrong with 3D TV? Consumers were still making their way towards larger 4K TVs. The ability to display 3D content added cost to these TVs, and required game consoles or Blu-ray players capable of putting out that content just as physical media began to decline in favor of streaming.

Then there were the glasses. Whether the 3D glasses were passive or with an active shutter (the latter required charging), viewers at home had to wear them and keep track of them. They got dirty, they were missing, they weren’t delivered to you in a sealed plastic bag like in an IMAX theatre, and they were expensive to replace.

Failed, right? But what if the timing is wrong?

An interesting number from a report by research firm A2Z Market Research suggests that, in all likelihood, 3D TV may get another chance to shine as a consumer technology. According to a summary of the report and one of the company’s analysts, the global market for 3D TVs is expected to grow by approximately 25 percent from 2022 to 2028. The report includes major consumer and pharmaceutical manufacturers such as Sony, GE Healthcare, and Samsung, but the company is releasing more specific data. about the market for customers; You wouldn’t limit the range of sales numbers represented by a 25 percent increase.

The company says this could be driven not only by movies and video games, but also by live sports, commercial and medical applications for 3D sets, and the ability to view 3D without glasses — a larger version of what was used on the Nintendo 3DS (Nintendo announced in 2020 that it would discontinue announced the use of the 3DS system after years of declining focus on 3D features from the company).

Research director Vaibhav Dubey, who worked on the report, says the 3D resurgence could start alongside virtual reality in research and education, with different use cases than curling up on the couch watching a resurgence. ox Three-dimensional.

If manufacturing cuts costs, TV makers develop new technologies that eliminate the need for glasses, new 3D applications such as live sports and video games…it could happen, if consumers show up to buy them.

“Especially for live sports, there are a lot of people who don’t like going to stadiums. Disposable income is going up and people want to watch live sports from the comfort of their homes… That could be promising in the next couple of years.”